I remember when the National Lottery first started, the ads were fantastic and really made you feel like ‘it could be you’. As that blue finger pointed down from the sky you were filled with hope and real belief that you were in with a good chance.
Now the lottery is 14 years old having recently celebrated its birthday and with that it was well overdue a new ad campaign. The guys over at Lottery HQ have clearly been working hard on it and it’s fantastic.
The tag line is Lotto Way of Thinking and it’s centred around the in it to win it belief, You see people in unbelievable situations coming up trumps because they had the belief that it could happen to them.
You do of course have to be in it to win it and in the current financial climate where we have so little control over things that are happening maybe the luck factor is what we all need. After all the one thing that is guaranteed above our jobs and whether our local business will stay in business is that the national Lottery jackpot will continue to be won, making millionaires week after week.
Maybe we all need a ‘Lotto way of thinking’. It’s a great ad, look out for it on your television screens now and be one of the ‘ones that think anything is possible’
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